It is the framework which changes with each new technology and not just the picture within the frame.
Marshall McLuhan
All media exist to invest our lives with artificial perceptions and arbitrary values
Marshall McLuhan
Environments are not just containers, but are processes that change the content totally.
Marshall McLuhan
You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
Marshall McLuhan
The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
Marshall Mcluhan
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Marshall McLuhan
The new electronic independence re-creates the world in the image of a global village.
Marshall McLuhan
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
Marshall McLuhan